Sleep + Eat 2019: Championing ‘Social FlexAbility’

Sleep + Eat 2019

Championing ‘Social FlexAbility’

We’ve written a lot recently about merging spaces. Whether it be co-working set ups in hotel lobbies, sleep pods in offices or residential furniture that can comfortably support sustained laptop use, the places in which we eat, sleep, work and relax are forever changed.

And this had not gone unnoticed by the organisers of Sleep + Eat – Europe’s leading design and innovation event for the hospitality sector, held at London’s Olympia between 19th-20th November. The theme of this year’s show, “Social FlexAbility”, perfectly aligned with the findings in our Personal Sanctuary report. Very timely indeed.

2019’s roster of exhibitors explored how hotels, restaurants and bars can be in the vanguard of social connection, contributing to human interaction in our age of digital obsession.

Contract Furniture from Roger Lewis

Comfort =


We’re firm believers in comfort being a strong supporter of collaboration, and our furniture is a physical embodiment of this belief. Some of our most popular contract pieces featured in the show’s Upstairs Gallery, and allowed visitors the opportunity to take a load off and experience the unparalleled cosiness of our Kyoto and Onyar ranges.

“In recent years, the lines between commercial interiors sectors have started to blur and our furniture designers are inspired by the increasing cross-over between residential, hospitality and workplace design elements.

“Comfort is the common thread that runs across all forms of our furniture design – whether it’s for an office, a hotel or a home. It’s the key focus of every furniture piece we create, so for this year’s Sleep & Eat event, we wanted to give the A&D community a chance to experience this for themselves. We hope visitors enjoyed testing out our newest furniture collections at the exhibition.”
Marc Richard, Managing Director at Roger Lewis

Sleep + Eat sets

Always a hotly anticipated highlight of the event, the Sleep + Eat sets were this year created in direct response to the overarching theme of “Social FlexAbility”. Six creative studios undertook the challenge to come up with four guest room sets and two restaurant and bar sets that provided flexible spaces for users to “activate the social experience of their choice”.

The design agencies involved included Twenty2degrees, Miaja Design, HAT Design, Maria Tibblin, Space Invader and NAME Architecture.


The Hub

Designed by Wilson Associates, “The Hub” was a new addition to this year’s show. Once again tying into the event’s theme, the space presented somewhere for co-working and networking away from the main exhibition floor. It took two-fold inspiration from a circle, both in terms of it being an inclusive curve for shared experience and its contents having been recycled.


Dutch Design Week programme

For a full round-up of 2019’s Sleep + Eat programme, visit And to find out more about the products we exhibited, please contact us.


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