Build it bespoke: Crafting furniture that’s as unique as your project

Build it bespoke: Crafting furniture that’s as unique as your project

The build-to-rent (BTR) market shows no sign of slowing. According to a recent study, since 2016, cumulative BTR completions are said to have quadrupled. And with young professionals, in particular, increasingly seeking flexible accommodation to fit in with their multi-hyphenated lifestyles, this type of residential build has fast become the norm – especially in cities, where regeneration is rife. 

The difference between the residential and build-to-rent market is, of course, the need for a larger range of bespoke yet durable accessories, fittings and fixtures. Many of the new BTR complexes feature a gym, coffee shop, and shared social and kitchen areas. Things you wouldn’t normally specify for in a residential space. And it’s this, paired with a high turnover of use, that demands more from the chosen interior products. 

To help with your next project, here are some key considerations when specifying furniture for build-to-rent:

Fabric cutting


Whether it’s seating, tables, beds or headboards, the furniture you choose needs to evoke the brand, visual aesthetics and environment you want to create for the buildings residents. Off the shelf products don’t always fit the design brief, so seek out established, quality manufacturers that offer a bespoke contract furniture service to achieve your intended vision. Selecting a British manufacturer will add an extra level of design kudos to a scheme, and doesn’t need to cost the earth. 

Our expert team of makers work with clients to select custom upholstery fabrics from our trusted partners, that’s both beautiful and durable. For seating, complementary leg colours and materials are then chosen to capture any desired aesthetic. For bedrooms, our custom headboard offering will ensure your theme is carried through to every room. 

Chair leg and fabric close up


If your interior scheme has very specific requirements in terms of the furniture, and only the ‘real deal’ rather than replication will do, look to curate and source your collection from around the world.

Working with a local contract furniture company who can use established networks of suppliers, means you can do this simply and efficiently. Our team can assist in sourcing products from Paris to Rome, Brazil to the USA. Whether it’s a particular Moroccan fabric you have in mind, or a type of reclaimed wood from the American deep south, we’ll help you track it down, match the design and safely deliver.

Fabric sewing process


We understand that build-to-rent properties are normally on a large scale, with design synchronicity required for every room. As such, we can design and manufacture orders of all volumes and to any specification, within the tightest of timeframes. Specifying for multiple properties? That’s no problem to us. We will keep hold of your bespoke designs to ensure continuity when it comes to your next project.

No. 26 Croydon project


We’re best-known for our high quality and attention to detail. It’s what sets us apart from our peers. With footfall that’s more typical of commercial spaces, build-to-rent properties require durability – including furniture that’s built to last. That’s where we come in. Our seating solutions are produced here in the UK by a team with over 30 years’ experience. So, you can be safe in the knowledge that your selected products will not only stand the test of time in terms of style, but will last the duration too. 

Check out our recent build-to-rent project at No.26 Croydon here.