Why 100% Design?
We are delighted to have a stand at 100% Design where we can show a wider range of designs than we did at Clerkenwell Design Week.
Changes to 100% Design
The team behind 100% realised that it had lost its direction and so have brought in a raft of changes: a celebration of talented new designers and forward thinking design; renowned designers such as Phillipe Starck presenting their thinking and a bolder marketing campaign to get visitors through the door. This along with the £1 billion regeneration of Olympia led us to feel that this might be the start of something, kick-starting 100% Design to be an inspiring yet commercial show that Roger Lewis could be part of for years to come.